David Banner Reveals How He Recouped Over 100K Spent Making "The God Box"
publish date: 2018-03-22
New York, NY – David Banner has come a long way since the “you get dick” days of his 2003 breakout hit “Like A Pimp.” Now, the Mississippi native credits transcendental meditation and sobriety for helping him vibrate at a higher plane of consciousness than most.
His latest album, The God Box, was released last May and featured The Roots' Black Thought, CeeLo Green, B.g.K.R.I.T. and Kap G. Throughout the 15-track project, which he deems 'the greatest Hip Hop album ever made,' he touches on themes of racism, whitewashing in Hip Hop and the concept of a higher power — more 'grown man rap.' But because he opted to keep the album sample-free, he ended up spending an ample amount of money to bring the project to fruition. Consequently, he had to figure out a way to recoup some of that.
'I spent over $100,000 to produce this album,' Banner tells . 'So, I had to take a break before I really concentrated on shooting videos and make some money back because I'm still a businessman. I'm not a fool. If the people aren't going to move towards the movement, then I have to allow it to make money first. So, on DavidBanner.com, I created The God Boxes.
'And to be honest with you, The God Boxes initially sold more than the album did. I sold so many God Boxes that it literally paid for what I spent to record the album.'