From Kanye to Kings of Leon, Why Artists Need Creative Directors In The Age of Instagram

publish date: 2017-04-19
source: billboard

Back in 2003 when Virgil Abloh was just a grad student finishing up his masters degree in Chicago, he connected with Kanye West, impressed him with his aesthetic prowess and landed himself a spot in the rapper’s entourage. In the 14 years since, Abloh has climbed the ranks to become creative director, advising the hip-hop mogul on everything from tour merchandise design and album covers to music video concepts and identifying underground artists on Tumblr who eventually worked their way into West’s work. He has played a key role in helping West connect with youth culture -- in helping West remain culturally relevant.