'La Banda' CNCO Reflect on Fast Ascent of Their Slow Reggaeton: Interview
publish date: 2017-07-19
Reggaeton gave birth to CNCO -- its first boy band, born from the reality show La Banda -- a musical phenomenon that wants to conquer Latin America.
The sudden success that boy bands garner in their debuts is a constant in the music industry. In the mid '90s, the Backstreet Boys took over the teen audience that eagerly demanded pop music. Next came *NSYNC, led by Justin Timberlake, which quickly made it to the Super Bowl in 2001.
In 2010, and hailing from the U.K., came One Direction, which conquered teen hysteria. And though many refuse to acknowledge it, in 1964, The Beatles made it to America and kickstarted this musical format.
CNCO is the first boy band to make reggaeton. In late 2015, five boys from Latin American backgrounds were selected in a reality show called La Banda. The next day, they signed a contract with Sony Music US and had their first record produced by Ricky Martin and Wisin.
The lives of Christopher Velez, Richard Camacho, Zabdiel de Jesus, Joel Pimentel and Erick Brian Colón changed forever.