Shawn Mendes, Manager Andrew Gertler Announce Investment in Fan.si App: Exclusive
publish date: 2016-12-15
Shawn Mendes is already plotting a huge 2017 to follow up a robust year that included another No. 1 album, multiple Top 40 hits and his first headlining tour. Next year, Mendes and longtime manager Andrew Gertler are hoping to expand the 18-year-old singer-songwriter’s profile through his first arena headlining run, possibly more music, and Fan.si, a Toronto-based artist services app that encourages fan interaction through exclusive merchandise and experiences.
Gertler tells exclusively that he and Mendes have formally signed on as investors and advisors of Fan.si through their AG Ventures, after the app (founded in 2013) helped launch the pre-sale of Mendes’ Madison Square Garden headlining show in September, and later for his 2017 tour.
“It’s a mix of a traditional fan club — it lists tour dates, it gives fans a way to interact online,” Gertler explains of the app. “But it also is going to get built out into amazing interactive experiences, where fans can buy digital goods, get first access to merch items as flash sales through the app, and where they can access augmented-reality VR experiences at a show. We want superfans provided with a next-level experience of some kind.”