Bell Media Kills Program That Funded Canadian Music Videos: 'This Is Not On Us'
publish date: 2017-09-27
MuchFACT, the music video granting program that doled out money to thousands of Canadian artists, including Celine Dion, Arcade Fire, Carly Rae Jepsen, k.d. lang, Feist, Nelly Furtado, Metric, Death From Above 1979, The Tragically Hip and Sarah McLachlan, is officially over.
ran a piece in June outlining the possible end of MuchFACT (A Foundation To Assist Canadian Talent), which has awarded more than $100 million (CAD) to 9,000 projects since its launch in 1984 -- the year Canada got its first national music video station, then called MuchMusic, and a condition of license mandated by the Canadian Radio-Television and Telecommunications Commission (CRTC), the public regulatory agency.
"This is not on us," Bell Media president Randy Lennox told CBC this week. "This is on the people who are playing music [videos] today who have not reached into their pockets."
Bell Media, which bought MuchMusic in 2006, requested the deletion of the condition of license for both MuchFACT and similar fund BravoFACT, which the CRTC approved in May.
"We don't owe anyone an explanation for this after giving $131 million," he said of both funds. "I think after making hundreds, thousands of music videos and paying for them... I think we're pretty good guys."