Watch Arcade Fire on 'Late Show,' Complete With Fake Infomercial

publish date: 2017-08-04
source: billboard

Arcade Fire have treated every aspect of the release of their new album, Everything Now, as a sort of performance-art stunt about corporate branding, and that apparently extends to late-night appearances.
On Thursday night (Aug. 3), the band played on The Late Show With Stephen Colbert, and Colbert went along with all their culture-jamming stunts.
Before the band played, he held up a can of their Chemistry energy drink and aired a fake infomercial for the Everything Now corporation, and on Twitter, he also shared the band’s fake list of demands.